Mercedes on course to be first F1 team to hit big revenue milestone” src=”https://storage.ghost.io/c/dd/af/ddafbd99-2ccd-468c-b622-4b3cccf80b49/content/images/2026/06/M602252.jpg” />
Mercedes is on course to be the first team to surpass $1billion in revenue, and it could happen as early as this year.
Official accounts have just been published and show that, for the year that ended on December 31 2025, Mercedes had revenue of £633.378million – which is just more than $846million.
Turnover grew by £1.3m, helped by higher commercial revenues from sponsorship and licensing, which accounts for £415m of its total income in 2025.
However, while its £633.378m revenue was only marginally up on £632.117m that it delivered in 2024, the figures are slightly skewed by a lag in the way that prize money income is earned and distributed.
With prize money paid out the year after each championship, Mercedes‘ income was pegged back in 2025 as the result of finishing fourth in the constructors’ title chase in 2024.
Although it finished second overall last year, it still had to pay out team bonuses based on that runner-up spot. It will therefore enjoy the uplift in prize money income from that finishing position only in this year’s accounts.
Mercedes’ profits have been helped by several factors, which include a reduction in driver wages for 2025 as the result of the departure of Lewis Hamilton and promotion of then rookie Kimi Antonelli (who currently leads the drivers’ championship in his second F1 season), as well as the arrival of increased sponsorship.
This included Adidas, Meta AI and Nasdaq becoming part of its roster of 24 premium global brands.
The end result was an increase in operating profit from the restated figure of £156.152m to £166.707m.
There were other business changes last year, with its customer partnership with Aston Martin coming to an end and team partner INEOS withdrawing from its involvement in sailing’s America’s Cup, so ending Mercedes’ special projects input.
Achieving the $1b mark (£748.327m) is in sight though, with Mercedes looking on course to win this year’s constructors’ championship – which will deliver a significant uptick in commercial rights income.
The team has also added major sponsorship deals this year which have further boosted its coffers, including a high-profile tie-up with Microsoft that was estimated to be worth around $60m per season.
But hitting the $1b revenue figure will also depend on some factors outside of the team’s control.
One of these elements includes the hosting of the Middle East races, with the Bahrain and Saudi races having been called off earlier this year and the fate of the events in Qatar and Abu Dhabi at the end of the season far from certain.
A share of commercial rights income from these races runs into the tens of millions of dollars so will have a notable impact on the final revenue figure.
